Kaiser Permanente's 2025 Rose Parade® Float Wins Most Outstanding Display

Jan. 1, 2025, 4:30 p.m. Health

Read time estimation: 4 minutes. Rose bowl Parade 2025

Kaiser Permanente's 2025 Rose Parade® Float Wins Most Outstanding Display

Kaiser Permanente, the integrated healthcare provider known for its commitment to promoting health and wellness, captured the hearts and minds of spectators at the 2025 Rose Parade® with their award-winning float. The mesmerizing display, titled "Healing Together," was honored with the prestigious award for Most Outstanding Display, a recognition that highlights the organization's dedication to innovation, creativity, and community engagement.

The annual Rose Parade®, held in Pasadena, California, is a beloved tradition that attracts millions of spectators both in person and through televised broadcasts. Each year, participants from all over the world come together to showcase their artistic talents and creativity through elaborate, handcrafted floats adorned with an array of vibrant flowers and natural materials.

For Kaiser Permanente, participating in the Rose Parade® is not only an opportunity to showcase their commitment to health and wellness but also a chance to celebrate their connection to the community. This year, the organization's float stood out for its captivating design, which encapsulated the theme of unity and healing in the face of adversity.

The "Healing Together" float featured a breathtaking display of colorful flowers, intricate designs, and symbolic elements that resonated with onlookers of all ages. The float was meticulously crafted to represent the journey of healing and resilience, embodying Kaiser Permanente's mission to provide high-quality, compassionate care to individuals and communities.

The float's design was a collaborative effort, involving a team of talented artists, designers, and volunteers who worked tirelessly to bring the vision to life. From the intricate details of the floral arrangements to the innovative use of technology and sustainable materials, every aspect of the float was carefully considered to create a lasting impression on parade attendees.

One of the standout features of the "Healing Together" float was its interactive components, which allowed spectators to engage with the display in a unique and immersive way. Through the use of augmented reality technology, viewers could experience a virtual journey through the healing process, gaining a deeper understanding of the importance of unity and support in times of need.

In addition to its stunning visual appeal, the float also incorporated elements of sustainability and environmental consciousness, reflecting Kaiser Permanente's commitment to promoting a healthier planet. The use of locally sourced, organic flowers and natural materials showcased the organization's dedication to reducing its carbon footprint and supporting eco-friendly practices.

As the "Healing Together" float made its way down the parade route, it garnered widespread praise from spectators, judges, and media outlets alike. Its striking beauty, meaningful message, and innovative design solidified its position as the standout display of the 2025 Rose Parade®, earning Kaiser Permanente the coveted award for Most Outstanding Display.

In accepting the award, representatives from Kaiser Permanente expressed their gratitude for the opportunity to participate in the iconic event and showcase their dedication to health, wellness, and community. The accolade served as a testament to the organization's ongoing efforts to inspire positive change and make a lasting impact on the lives of those they serve.

As the cheers and applause faded away, the "Healing Together" float remained a powerful symbol of hope, unity, and resilience, serving as a reminder of the importance of coming together in times of hardship. Kaiser Permanente's success at the 2025 Rose Parade® underscored their unwavering commitment to creating a healthier, more connected world for all, leaving a lasting impression that will continue to resonate with audiences for years to come.